Digital Marketing Manager Role

FULL-TIME (approximately 40 hours per week)

PROJECTED SALARY: $70,000-$90,000 per year, depending on experience

BENEFITS: 20 days of paid vacation and 15 sick days per year, and medical/dental/vision insurance


LOCATION: Candidates located in Los Angeles, CA preferred. Our company works remotely, but is based in Los Angeles. Candidates who live outside of the LA area will be considered.


cupcakes and cashmere is a lifestyle brand based in Los Angeles, CA, founded by Emily Schuman. We aim to elevate everyday life – whether that be through a unique piece of jewelry, makeup tutorial, recipe, or thought-provoking and culturally relevant commentary. Women-driven and female-focused, we are passionate about finding the moments in life that spark joy and sharing it with our followers. As a team, we are committed to being actively anti-racist both in our business practices and personal lives.

This role is responsible for the ongoing retention of current customers and audience members of the cupcakes and cashmere brand via its social media channels. This person will be a part of our marketing/content team assisting with overall marketing strategy and promoting products on our ecommerce Shop, as well as creating editorial content in alignment with our business strategies and overall direction. This person will be very important in helping grow and maintain the cupcakes and cashmere brand primarily through social media content. This role will be 40 hours per week, approximately 90% creating content, managing DMs, and maintaining the content calendar for the @cupcakesandcashmere Instagram account and 10% creating editorial content for the cupcakes and cashmere blog. Our ideal candidate is organized, confident, detail-oriented, and very sure of themselves. We are looking for someone who is extremely comfortable in a front-facing role, creative, and knows how to execute on their ideas.


  • Bachelor’s degree, preferably in a related field
  • 4-7 years of experience in a marketing, design, communications, content creation, or similar role is preferred
  • 3+ years of experience as a social media manager for a B2C company is preferred
  • Comfortable being in a front-facing role and willing to film themselves speaking to camera several times per week
  • Must be able to work autonomously and thrive in a remote work setting
  • Strong writing skills–exceptional grammar, spelling, and punctuation
  • Organizational skills and attention to detail are an absolute MUST for this role
  • A public Instagram account
  • Working knowledge of Adobe Creative Suite
  • Working knowledge of iMovie or Final Cut Pro, or a willingness to learn
  • Familiarity with the brand is a plus, but not required
  • Graphic design skills are a plus, but not required
  • Lifestyle photography skills are a plus, but not required
  • Please note: We are a work-from-home company based in Los Angeles, CA. All meetings are conducted through Google Hangouts.


  • Own the content creation process for the @cupcakesandcashmere Instagram account from pitch to publish (ideas, reporting, scripting, asset gathering, editing)
  • Manage growth opportunities on social platforms (such as giveaways, partnerships, etc.)
  • Actively engage, reply, monitor, and create thoughtful social interaction within our communities across all platforms (Instagram, Facebook Community, blog, Pinterest, and Tik Tok)
  • Help manage social media calendars based on product launches and promotions
  • Monitor social media trends, accounts, and personalities, and pitches relevant ideas to the team
  • Manage tagging products to support a shoppable Instagram experience
  • Write for the cupcakes and cashmere blog: 1-2 articles/essays per month and contribute to “team” posts
  • Build out weekly, monthly, and quarterly social reporting, set goals with Marketing Director and KPIs for continuous improvement
  • Assist marketing team with overall Shop promotion strategy

TO APPLY: Please send your resume, a cover letter, and your Instagram handle to with the subject line "Digital Marketing Manager Role". Please note that DMs or emails to any other cupcakes and cashmere team members will not be considered. We look forward to hearing from you!